Variable Data Printing allows you to change names, dates, messages, photos, etc. for each individual mail piece in a single print run. For even greater return-on-investment, utilize Comtech’s industry leading Variable Data Printing, mailing service combined and personalized web content (PURL). The perfect combination for short-to-medium run, high-response personalized marketing. Increase return rates with customization, not just text but colors and graphics for each recipient.
For example: Your target market consist of people who work in the medical field. We create a postcard for each area you need to hire: doctors, nurses or EMTs.
With Variable Data Printing, you can change the picture to a female (along with text changes) for cards addressed to women and a male (along with text changes) for cards addressed to men. You can change colors and backgrounds to match the University the he/she graduated from (Red for OU or Orange for OSU). You can also change the degree earned and program name you are hiring for.
Take your customization one step further with a Comtech PURL (personalized URL or web address). Don’t make your client type a long, complicated web address like this: http://www.accesscomtech.com/design/personalized-url. Incorporate an easy to use PURL like www.mailokc.com/adam. Also, this page can be customized with client data, just like Variable Data printing.
Now you have a card/website that appears to have been created specially for each person, but printed and addressed from a single file. Your campaign response rate will go through the roof.
