Comtech Design Print & Mail

A major USPS change for 2011 is the full implementation of the Intelligent Mail Barcode (IMB) for automation discounts. The USPS is in the process of phasing out the PLANET and POSTNET barcodes, to be replaced by either Basic or Full Service Intelligent Mail. Some of the benefits of IMB usage include improved deliver-ability, tracking and increased overall efficiency.

Make sure your mail service provider has the hardware and software to continue offering you automation discounts by through use of the IMB. If they are not in compliance, YOU will pay more in postage (potentially a lot more). Under these new regulations, the USPS will be validating the following on each mailpiece:

- Unique Barcodes

- By/For

- Mailer ID

- Service Type ID

- Customer/Supplier Agreements

How can use of the IMB be incorporated into your multi-channel marketing efforts? Timing and tracking. Use of the IMB creates a unique identifier for each mailpiece. By using the USPS Conform service, you can track exactly when your targets receive marketing material. This allows the sender to study response times or follow up with each prospect via phone or e-mail.

The Intelligent Mail Barcode (IMB) is a 65-bar code for use on mail in the United States. The term “Intelligent Mail” refers to services offered by the United States Postal Service for domestic mail delivery. Intelligent Mail is intended to provide greater information and functionality than its predecessors PLANET and POSTNET. The Postal Service will require use of the Intelligent Mail barcode to qualify for automation prices beginning May 2011.