Direct Mail – The Best Way to Reach New Customers
Are You Wondering How To Generate More Leads For Your Business?
If you're like most business owners, you're always thinking of ways to generate new business and keep the flood of customers coming in. Unlike the other forms of advertising that exists, Direct Mail is one of those forms of advertising that you can specifically target your prospects without going broke.
In addition, when you utilize Comtech's Mailing Lists to focus in on your specific customer, you can now tailor-make an advertisement that gets better return on investment (ROI). This is because you're now narrowing down your prospect list, instead of just doing a blanket mass mailing to everyone under the sun. So why Direct Mail?
Direct Mail Works
It has always been one of the most effective and affordable methods to reach prospective and existing customers compared to any other medium.
We’ve all become so heavily involved in the digital space we’ve forgotten that direct mail used to be the only vehicle to reach people. Mail has a real opportunity to stand out, especially if it’s dimensional in nature.Mikel Chertudi, Senior Director of Demand Marketing
- 76% of consumers say they read the mail they receive from retailers and vendors.
- 76% of customers say they are influenced to make purchases after viewing direct mail.
- 79% of households say they read or scan their mail daily. Direct mail receives more response than email – an average of 122% higher.
Why Direct Mail?
01. Direct mail is targeted:
Unlike other forms of advertising, with direct mail you are able reach a specific targeted audience who has much more interest in your products and services.
02. Direct mail is personal:
Utilizing Variable Data, you can address your customers by name and appeal to their specific needs and interests, which makes them more receptive to your message.
03. Direct mail is tangible:
With direct mail, your message is put directly in the hands of your customers. Because it's a real object, prospects can touch it, see it, and refer back to it whenever they'd like.
04. Direct mail is measurable:
Tracking is easy with direct mail. By including coupons, codes, and unique website pages within your direct mail, you can easily track the success of your efforts.
05. Direct mail is cost effective:
Direct mail is often more affordable than other forms of advertising and can be customized to fit any size budget. Test your campaigns, measure your ROI, then adjust.
06. Direct mail is quicker:
Direct mail is quicker to produce and test your message to your lists. This makes it easier to build a successful advertising campaign by starting small then scaling it up.
- Variable Data Printing
- Offset Printing
- Digital Printing
- Personalized Letters
- Envelope Printing
- Inkjet Addressing
Variable Data Printing
Variable data printing allows you to change names, dates, messages, photos, and more for each individual mail piece in a single print run. This customization not only captures attention, but contains content that is relevant to each unique recipient.
You are unique.
So are the other 315 million people in the U.S. So why send the exact same mail piece to every recipient? Variable data printing allows you to change photos, messages, maps, and more for each individual mail piece in a single print run.
If you need to print a large quantity of postcards, mailers etc, then offset printing will be the way to go. This is the highest quality printing available and will make your collateral pieces really stand out. We can print on a variety of different paper stocks and coatings to make even the most demanding customer very satisfied.
The Best Option.
If you're looking for high quality, high quantity printing then Offset Printing is the way to go.
Digital printing is for those customers that want to print a smaller run, while still getting the highest possible quality too. Simply provide us with a disk on file so that we can print directly from disk. Or you can upload your file directly from our website and let us take it from there.
The Best Option.
For smaller quantity, or custom printing with quick turn-around and less waste, then Digital Printing will better suite your needs.
The best way to get customers to respond to your letters, is to make them personal and customized. Having your own personalized letter will make your marketing stand out from the crowd and get results.
No need to send a generic form letter.
Add personalization and customization to your documents for improved return rates.
Why send the same old boring envelope? At Comtech, we can print your own personalized envelopes and have your brand name on each one. Let Comtech print envelopes that have your custom logos or graphics or anything else that you can dream up.
Add some visual flair to your envelope.
Not only can we print mailing information and Intelligent Mail Barcodes, but also custom messaging, graphics, and company logos.
Let Comtech use our Inkjet Addressing for your marketing. Addressing can be completed on coated, uncoated and heavy stocks (even aqueous and UV coated). This type of inkjet addressing will not smear, like most other address printing.
We'll Supply You With The Perfect Mailing List
Business Mailing Lists
A mailing list will make or break your marketing efforts. At Comtech we provide only the most accurate, up-to-date lists. We'll help you find your target market, then help you reach them through unique direct mail strategies – all within your budget.
Who do you want to reach?
Through Comtech's Business Mailing Lists, you can obtain:
New or existing business
Number of employees
Annual sales volume
Specific geographical areas
Consumer Mailing Lists
Now you can instantly gain hundreds or even tens of thousands of prospective clients with Comtech's custom consumer mailing lists. Our consumer mailing lists are accurate, up-to-date, and affordable and will always get you the best results.
Who is your target market?
Through Comtech's Consumer Mailing Lists, you can obtain:
Specific zip code
Households with children