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DIRECT MAIL FACTS

  • 79% of households read or skim mail advertising sent to their home
  • 73% of consumers prefer mail for receiving new product offers or announcements from companies they do business with, compared to only 18% for e-mail
  • 86% preferred mail for important and confidential communications such as bills, bank statements and financial information, compared to only 10% for e-mail
  • 31% of consumers are less likely to discard unopened mail, including new product announcements, coupons, brochures, catalogs, etc
  • 45.3% consider direct mail to be less intrusive, more convenient, less high-pressured and more persuasive than unsolicited e-mail and telemarketing calls
  • 52.4% of consumers read direct mail from merchants. More than 53% found merchant mail useful
  • 55.6% of respondents found catalogs useful
  • 51.4% of consumers read postcards delivered by mail
  • More than 12 billion catalogs were mailed in 2010

Direct Marketing Association Statistical Fact Book


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